We are pleased to share the good news that our efforts for the promotion of tourism and recovery of foreign tourism in Pakistan have also been recognized by the UNWTO in its latest report of 2023.
Pakistan is leading the recovery graph by 92% of the pre-pandemic level in 2023. Pakistan welcomed 115% more foreign tourists during 2023 as compared to the last year reflecting a strong come back after the Covid-19 pandemic. We are hopeful that the international tourist receipts could reach to the level of USD 1.3 billion by the end of 2023.
As a whole, Asia and the Pacific Region reached 62% of pre-pandemic levels in 2023 due to slower reopening to international travel. However, Pakistan’s performance remained very well due to the efforts of Pakistan Tourism Development Corporation (PTDC) to promote and project the image of Pakistan as a tourist friendly destination at different global forums and through social media.